Focus group of Neapolis University

The Neapolis University Paphos is a pioneer in implementing market research methods.

Specifically, students of our University with the guidance of their teacher, lecturer Andreas Masoura, in the course “Marketing Research” applied the method of focus group in order to examine the trends and opinions of young people on the subject of “smartphones”.

The process of implementing was transmitted live to another group of students in another room through an interactive board and documented methodological observations.

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