Eirini Vlassi is a researcher on sustainable brand development of tourism businesses and destinations. Currently, she is an Assistant Professor at the University of the Aegean. In the past she was a lecturer in Neapolis University Pafos in the field of management and marketing of tourism business and tourism destinations. She is also an adjunct lecturer, teaching Strategic Tourism Management, in the MBA in Aviation and Tourism Management offered by the Frankfurt University of Applied Sciences, Germany in collaboration with the University of the Aegean. She holds a Ph.D. from the University of the Aegean (Thesis title: The Airline – Airport –Tourism Destination Authority Relationship: A Strategic Internet Marketing Approach). Eirini is an associate of the Laboratory for Tourism Research and Studies (ETEM) of the University of the Aegean. She has also participated in the Joint Committee under the Memorandum of Understanding signed between the Athens Development and Destination Management Agency and the University of the Aegean with the aim to provide support and guidance to the development and promotion of the official digital guide of the city of Athens called “This is Athens”.
