Innovative Digital Tools in the Learning Process

Innovative Digital Tools in the Learning Process by Neapolis University #Nup #Neapolis #Digital

On Friday 22.05.2020, second-year students of the BSc in Business Administration were awarded diplomas for their success and participation in the Marketing Strategy simulation tool. Both the BSc in Business Administration of Neapolis University in Cyprus, as well as the postgraduate programmes of the Department of Economics and Business, have integrated and are using new tools and new virtual – interactive simulation technologies in the educational process, training students in real market conditions.

Participants are provided with a decision making tool that helps them to try and practice with different scenarios as well as analyse the outcomes of their decisions and projections.

The marketing game simulation covers marketing topics including product life cycle management, market segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, revenue and margin management and overall profitability.

Graduates of the Undergraduate Programmes of Business Administration, Digital Enterpreneurship and the corresponding Postgraduate Programmes in Business Administration and Digital Marketing, acquire significant general and specialised knowledge in order to successfully integrate or advance in the competitive globalised labour market, to meet the challenges of the 4^th Industrial Revolution (4IR), Big Data, the Internet of Things, as well as the modern business environment of the interactive reality.

The provision of these Curricula comprises for Neapolis University in Cyprus and its student community an important advantage of pioneering research, educational innovation and a comprehensive cluster of cutting-edge applied knowledge.