Proposal for cultural development of Paphos by Neapolis University and Strategico

Neapolis University in Cyprus in collaboration with Strategico Consulting Group had the honor to participate in the sessions of the International Conference on Strategic Innovative Marketing and Tourism 2018 (ICSIMAT 2018), which took place in Greece (Vouliagmeni, Attica and Island of Kea) last week (17-22 October), by presenting a proposal / suggestion entitled: “Brand as a Strategic Asset for Cultural Organisations – A Proposal for the Forthcoming Cultural Institution of Pafos”.

More specifically, Strategico at the Conference was represented by the Director of Marketing and Strategy Harry Ph. Sophocleous, who, together with Dr. Andreas Masouras of Neapolis University, have prepared the aforementioned scientific proposal, which concerns a key, for the Paphos and the Culture, sector.